In real estate, they say the three most important factors are location, location, location.
In life, I think they're attention, attention, attention.
But who can pay attention to anyone or anything anymore, with all the cell phones ringing and text messages coming in every two minutes? People are walking around with a BlueTooth on their ear like some alien antenna. I used to think they were talking to themselves (which is bad enough) but now I know they're off in another sphere entirely, paying attention to people on the other end. And they're ignoring me, you, the traffic, the sales clerk in the store, their customers and patients, and everything and everyone else in their immediate vicinity.
We already know that texting and cell phone use has caused a significant increase in traffic accidents. In fact, researchers recently found that traffic fatalities from distracted driving increased 28% after 2005, rising from 4,572 fatalities to 5,870 in 2008 ("Trends in Fatalities from Distracted Driving in the United States, 1999 to 2008," American Journal of Public Health, 10.2105/AJPH.2009.187179).
But that's just the tip of the iceberg. Distractions aren't only a problem for drivers. People at home, in their offices, stores, and on the street constantly insult others when they answer their cell phone in your presence. "Sorry, but whoever this is on the line has to be more important than you," is the message they send out.
Plus, think of all the life experience they miss because they fail to live in the "present moment." They don't see the tree changing colors in the autumn. They fail to notice that cute kid skateboarding past them. They can't relax and watch the world go by because they just aren't there. It's amazing how much the human mind can tune out when concentrating on a phone call.
For instance, a psychology professor at Western Washington University conducted an experiment to see just how much we miss when we're distracted. Professor Ira Hyman, had one of his students dress up as a clown and ride a unicycle around a central square on campus. Unbelievable as it may seem, 75% of people who were talking on a cell phone when they passed by actually failed to notice the clown (a report on his study will be published in an upcoming issue of the journal Applied Cognitive Psychology).
"Cell phone use causes people to be oblivious to their surroundings while engaged in even a simple task such as walking," Prof. Hyman said. "Cell phone users walk more slowly, change directions and weave more often and fail to notice interesting and novel objects."
In an age when there are so many truly interesting and novel objects to observe, that's truly a shame!



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