Fishing for Chiropractic Clients

Marketing your Chiropractic business, what works and what doesn't? An interesting article on the effective techniques used to market your business.

Michael Beck, DC uses fishing analogies to describe what it's like to find new patients through diversification. We're used to seeing this language when it comes to our financial portfolios, but it is a useful technique in marketing as well.

The bottom line is that if you have the money, use as many avenues as possible to market your business. If you're looking to get the most bang for your buck, Beck recommends niche marketing as the way to go.

Comments

[Mike Shatzman]

Interesting perspective on how to reach patients that can benefit from Chiropractic care.